Michael Lawrence, Managing Director at Global Wealthmap Ltd, discusses women’s increasingly important role in charitable giving.

We often hear about the inter-generational wealth transfer, where the baby boomer generation are going to be shifting trillions of pounds of wealth to the next generation. However, before this we will witness a significant transfer of wealth from men to women.

It is well established that women tend to outlive men, and whilst on average this may only be by a couple of years, in certain couples this could be a five- or ten-year period, partly due to the husband being on average a few years older as well. Add to this the increasing divorce rate in couples in their sixties.

This will have a number of ramifications for society, and especially so for professional services. At a recent event where I met with the FCA it was mentioned that upwards of 70% of women change their financial adviser when they become widows.

Helping manage their wealth

In our experience, women who inherit wealth will typically leave a traditional wealth manager for a planning led proposition, valuing in-depth conversations about goals, family priorities, passing wealth on to the next generation and charitable goals. If a firm has traditionally put too much emphasis on investment performance, graphs and asset allocation, and less on the qualitative side of the relationship, this can be a real issue.

We know that financial security and long-term financial stability are two big drivers for women inheriting money, and this may in turn lead to a desire to have a more cautious overall outlook. This is a generalisation of course, but we do see higher savings rates for women rather than men in our wider practice.

There is an increasing need for professional service and private client practices to take onboard demographic changes, because it is not just at the inheritance stage women become the main decision-makers. It is now increasingly common to see that the main income earner in the household is female. This follows on from a very long-term trend of academic outperformance of girls at school, young women at university and as a result women in the workplace. Some studies suggest that 60% of all wealth in the UK will be in the hands of women by 2030.

There are still big areas of inequality that need to be addressed, but increasingly we see couples coming to us where it is the woman who earns more and generates more wealth, and as a result takes a bigger interest in how money is managed for the longer-term.

This is in turn creates a number of opportunities in private client work. Of course, all types of advisers can be equally effective in advising all types of clients. But it is essential to focus on goals and objectives, and work through genuine lifestyle financial planning processes. This involves talking far more about the person and far less about the money.

Whilst the gender dynamics of wealth transfer introduces a number of new considerations, the old truths still remain. Clients value trusted advisers and you do that through being genuinely client centric, through transparency and great communication skills.

A positive effect of women making the financial decisions of a household, or where a widow suddenly becomes responsible for their finances, is a desire to talk about the importance of the wider family and the wider society. This introduces a great opportunity for private client advisers to address charitable and philanthropic goals as an active conversation rather than an afterthought.

A valuable opportunity for our society

We are in an exciting phase of change for our society, with increasing financial participation and autonomy for women we have a genuine chance of achieving a more equal society for everyone.

Michael Lawrence APFS
Chartered Financial Planner
Managing Director

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